Leading the charge for innovation, International Paper has begun an exciting new initiative called VIP Technologies.™ VIP stands for Vision-Innovation-Paper, and it already includes a patent-pending process that’s revolutionizing the paper industry, making our papers whiter and more attractive than ever before. Other
papers you used to think of as white may actually look gray by comparison.
A dramatic difference you’ll notice right away.
Significantly whiter and brighter than before, your favorite IP papers now outshine other papers in their categories, providing greater print contrast and more vibrant color. Look at the increases we’ve made across the board.
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Whiteness, more than brightness, determines how attractive a paper is.
Brightness is a measurement of a paper’s ability to reflect light in only a very narrow blue band of the spectrum; it isn’t an accurate measurement of what the eye sees.
Research shows that whiteness,a measurement of a paper’s ability to reflect light across the entire color spectrum, determines how attractive a sheet is. Recent studies show that customers are drawn to papers with the highest perceived whiteness. That’s why IP papers have new,enhanced blue-white shades, with whiteness levels that can make other papers of the same brightness look dull.
Put your hands on the future.
The best way to judge our new papers is to see them for yourself. For more information or to get samples of other sheets, contact your IP merchant representative. And be on the lookout for more breakthrough ideas from VIP Technologies. Changing the way you view paper.™
Accent, Fore, Great White, Hammermill, and Tidal are registered trademarks and VIP Technologies and "Changing the way you view paper" are trademarks of International Paper Company. |
